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About Us At J.S. Cole Co, we pride ourselves on being a Local leader in new CAT rental equipment and customer satisfaction by providing Tier I compliant CAT tractors and CAT product link to support field services. Our company was founded in 1985 in the construction sites of Northern California. Over the years, we have diversified our rental and sales operation. Today, we are no longer carrying five to ten year old CAT tractors in the rental fleet, but we have built upon our rental expertise and now carry current and cutting edge CAT products. We rent current CAT heavy equipment and market that cutting edge equipment to a diversified market place in the South West. We provide CAT equipment to the construction industry and waste management industry on a daily, weekly, and monthly billing cycle. In 2005, J.S. Cole Co restructured itself to compete in a market place that places great emphasis on Air Quality Restrictions, high fuel efficiency, and limited down time. We want to develop and maintain a rental fleet that doesn’t rely on a fleet of full time mechanics but relies on routine maintenance and quality new CAT equipment. We have operations in the Southwestern United States. We continue to focus on growing our existing share of the markets in which we operate while exploring opportunities to move into new geographic regions. Any CAT product we consider adding to our fleet of rental equipment have to meet stringent, established criteria. J.S. Cole Co is built on a foundation of 5 team members that combined add up to 75 years of industry experience. It is this team that sets J.S. Cole apart from its competition; we have the people that know the industry. New CAT inventory sets us apart but it’s our people that make the difference. We have come a long way in our nearly 20 years of existence and there are many more opportunities ahead of us. With our dedicated and talented workforce, our premiere CAT equipment and our commitment to operational excellence, J.S. Cole will continue to be a recognized industry leader for years to come.
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